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INTERWOVEN CHOOSES WAGGENER EDSTROM WORLDWIDE AS STRATEGIC COMMUNICATIONS PARTNER
WE EXPANDS GLOBAL TECHNOLOGY PRACTICE ROSTER WITH A NEW BAY AREA CLIENT
SAN FRANCISCO – June 9, 2008 – Waggener Edstrom Worldwide (WE) today announced that Interwoven Inc., a global leader in content management solutions, has joined its Bay Area client portfolio as part of WE’s growing Global Technology Practice. WE will serve as a communications partner to increase awareness and drive adoption of this innovative brand.
As the demand for digital content increases, enterprises and professional services industries alike have turned to Interwoven as a global leader in content management solutions. Interwoven’s software and services allow thousands of organizations to maximize online business performance and organize, find and govern business content. With nearly two-thirds of the Financial Times Global 100 as customers, Interwoven drives the businesses that drive the global economy.
“We have one of the most thriving ecosystems in the business, rock-solid financials, strategic vision as well as tools and technology that are unsurpassed in the industry,” said Ben Kiker, senior vice president and chief marketing officer at Interwoven. “Against this backdrop, we are at an inflection point in our business where we need the right PR agency partner to unlock the value of our own innovation story. We selected Waggener Edstrom Worldwide exactly for this purpose. Their understanding of our business, strategic prowess, bench strength and proven ability to execute make them the right PR partner to drive Interwoven’s brand awareness globally.”
“We are very excited to partner with an innovating company here in Silicon Valley that is poised for rapid growth,” said Michelle Herman, senior vice president of the Global Technology Practice and Bay Area general manager at Waggener Edstrom Worldwide. “We look forward to leveraging our 25 years of technology industry experience to help Interwoven communicate business value to its customers and contribute to the company’s overall success.”
About Interwoven
Interwoven (NASDAQ: IWOV) is a global leader in content management solutions. Interwoven's software and services enable organizations to maximize online business performance and organize, find and govern business content. Interwoven solutions unlock the value of content by delivering the right content to the right person in the right context at the right time. More than 4,200 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. A community of over 20,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide is a multiservice global public relations agency. Founded in 1983 and independently owned, the agency was named PRWeek's Large Agency of the Year for 2004, and was named Best Agency to Work For in 2004 and Best Large Agency to Work For in 2006 by the Holmes Report. The agency has over 800 employees, 16 offices around the world and six global practices — Corporate Communications, Consumer Marketing, Environment, Healthcare, Public Affairs and Technology. More information can be found at http://www.WaggenerEdstrom.com.
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Waggener Edstrom and Innovation CommunicationSM are either registered service marks or service marks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, press only
WE: Emily Nichols, +1.617.576.5702, enichols@waggeneredstrom.com
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