YANKEE GROUP CHOOSES WAGGENER EDSTROM WORLDWIDE AS ITS COMMUNICATIONS PARTNER
WE’S GLOBAL TECHNOLOGY PRACTICE TO SUPPORT YANKEE GROUP’S “ANYWHERE CONNECTIVITY” VISION
BOSTON – April 21, 2008 – Yankee Group and Waggener Edstrom Worldwide (WE) today announced that Yankee Group has selected WE as its agency-of-record to share its “Anywhere Connectivity” vision with a global audience. The relationship will help reveal how the global connectivity revolution is transforming business and social interactions around the world.
"We were impressed by WE’s innovative and strategic communications program, as well as the team’s understanding of our stakeholders,” said John Jacobs, Yankee Group senior vice president of marketing and product management. “We believe the value of partnering with Waggener Edstrom Worldwide will provide a fresh approach to communicating Yankee Group’s unique and specialized focus on connectivity issues that impact the global business environment.”
Waggener Edstrom Worldwide will engage its Innovation CommunicationsSM methodology to create a global dialogue that highlights the worldwide demand, impact and drivers of the “Anywhere Connectivity” vision.
"We are excited to work with an organization that lives on the cutting edge of technology and innovation," said Kay Hart, senior vice president of the Global Technology Practice at Waggener Edstrom Worldwide. “As a thought leader on global connectivity, Yankee Group truly understands the dynamic changes occurring in today’s marketplace. We are proud to strategically partner with Yankee Group to provide communications counsel on the issues that matter most to businesses around the world.”
About Yankee Group
The people of Yankee Group are the global connectivity experts™—the leading source of insight and counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide is a multiservice global public relations agency. Founded in 1983 and independently owned, the agency was named PRWeek’s Large Agency of the Year for 2004, and was named Best Agency to Work For in 2004 and Best Large Agency to Work For in 2006 by the Holmes Report. The agency has more than 800 employees, 16 offices around the world and six global practices — Consumer Marketing, Corporate Communications, Environment, Healthcare, Public Affairs and Technology. More information can be found at http://www.WaggenerEdstrom.com.
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Waggener Edstrom and Innovation CommunicationsSM are either registered service marks or service marks of Waggener Edstrom Worldwide Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, press only:
Emily Nichols, corporate communications executive, (617) 576-5702, enichols@WaggenerEdstrom.com
Christina Oh, PR manager for Yankee Group, (617) 598-7238, COh@yankeegroup.com
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