In a competitive marketplace, it isn’t enough to make yourself heard: The key is making sure you stand out from the pack. Waggener Edstrom Worldwide’s Competitive Communications experts use public relations to maximize your company’s thought leadership and brand value, and minimize the impact of your competitors on the overall market. Our goal: Keeping you ahead of the competition.

Competitive communications includes building proactive campaigns that differentiate you from those around you, along with anticipating competitors’ moves so that you can constantly surprise them, not simply react. We help you take the lead and drive the debate.

Using research-driven analysis and trend-spotting, Waggener Edstrom helps you stand out from the competition by building audience trust. We make you a leader in the public discussion so that your voice can have a powerful influence.

Capabilities

• Proactive competitive campaigns that affect perception and build trust with skeptical audiences.
• Anticipation of competitors’ moves through a research-driven extrapolative and prognostic planning process
• Strategic audience and influencer engagement
• Coverage and opinion tracking, analysis and recommendations
• Swift global execution