WEBlogging
INDEX

As blogging becomes mainstream, what communications strategies best serve your organization or division? How should you engage with the blogging community? And which approaches will integrate well with your other communications efforts? Before addressing these questions, it’s important to understand the business environment, assess the level of transparency you’re comfortable with and define the unique value you bring to the discussion.

To guide your thinking, we have devised the WEBlogging Index. Its purpose is to:
• Help you think strategically about your business
• Offer a spectrum of ways to engage in the blogging world
• Determine the type of blogging activities appropriate for your business

Check the boxes that best support the views of your organization or division, then click the "Add Totals" button. Your WEblogging Index score will correspond to a set of recommendations. These are not set in stone, but can serve as a guide to help you think about the various options for engaging with the blogosphere.
(works best with Internet Explorer)

  Strongly
Disagree		 Disagree Neutral Agree Strongly
Agree
1. My organization/division is willing to be transparent (open and authentic).
2. We have a unique perspective to offer the marketplace.
3. There is a significant need for trust in our brand before customers will buy it.
4. We need to build a stronger sense of loyalty and connection with our constituents.
5. Our product/brand category is going through significant change right now.
6. Our products have a long purchasing cycle and/or significant decision criteria.
7. Our product distribution is contingent upon third parties (e.g. the channel).
8. We manage issues/crises on a frequent basis.
9. Our company is high profile (frequently talked about in the media and with key constituents).
10. We trust our employees to talk openly about the company.
TOTAL BOXES CHECKED FOR EACH COLUMN 0 0 0 0 0
MULTIPLY BY x1 x2 x3 x4 x5
TOTAL 0 +0 +0 +0 +0