Half The Sky
An integrated online strategy and permanent Web site home to showcase the book and their new movement.
Saks Fifth Avenue
A creative strategy that would ensure the Windows 7 joint campaign with Saks Fifth Avenue was a hit with consumers, the media and key influentials.
Holiday Card
For every 25 greetings posted, WE will donate $250 to Mercy Corps. Go add your voice, and together WE can spread hope.
Duet
To underscore the benefits of empowering everyone through Duet, WE built a rich experience that tells the story of inspiring users to adoption.
Behind Bing
"Behind Bing" introduced the concept of Bing, the first "Decision Engine" for search, to the public and key influentials.
Windows Phone
To announce Windows phone, WE designed an online guide with all the product information, new features, and services that users need to get to know the "One Phone for All the People You Are".
Office Winter Games
WE designed an entire campaign around the Winter Games for Microsoft that included a blogging challenge, celebrity judges and grand prizes.
Enterprise Search
Microsoft needed to change the perception that Enterprise Search is only for enterprises. They needed to communicate that Microsoft Enterprise Search scales to small and medium businesses needs.
Movie Maker
WE created an easy to use online experience to promote the easy to use Windows Movie Maker.
Environmental Sustainability
WE created an online experience to help people learn about how Microsoft is making a difference for the environment.
Half The Sky
Launch site
'Half the Sky' authors Nicholas Kristof and Sheryl WuDunn already had marketing and social media for their new book covered. What they needed was an integrated online strategy and permanent Web site home to showcase the book and their new movement. As savvy Web users, our clients welcomed our ideas to create a powerful Web experience for Half the Sky Movement. Dovetailing with numerous posts in Twitter, Facebook, blogs and earned media, the site launched to an enthusiastic and captive audience.
