WE Turn Influence Into Action
Sophisticated Technology. Analytical Expertise. Measureable Results.
Explore Your Influence Toolkit
Ready to Influence Your Audiences to Action?
Contact Us.
Waggener Edstrom Worldwide can customize a complete influence strategy for you that includes the tools, analysis and expertise to make the most of every brand campaign. You get the power of award-winning software plus the brains behind it, and the collective knowledge of the industry leader in integrated communication strategies.
Check out Your Tools From the Library
The Influence Toolkit library (above) has four rooms to explore: Identify, Listen, Create and Measure & Analyze. Click any room to enter. Once inside, you can download detailed product information sheets. Questions? Just ask.
IDENTIFY
Learn About Your Environment & Community.
These products and services help our clients identify and locate key influencers, place brands in the context of the competitive landscape, understand audience perceptions and help set baselines and benchmarks.
LISTEN
Know Your Audience.
These products and services help clients understand who their audiences are and where they can be reached. Monitoring conversations, including those that take place with social media, is part of our daily routine; our products can be used as early warning systems, helping clients with rapid response and crisis management.
CREATE
Originate and Optimize Content.
With these products and services, our clients uncover, originate and optimize conversations with key influencers in order to align those conversations with business goals and marketplace realities.
MEASURE & ANALYZE
Quantify. Act.
A combination of sophisticated software and human expertise, our measurement and analysis products and services enable our clients to align their campaigns with business goals, measure their impact within the vast and fast-growing media realm, evaluate the effectiveness of each campaign and take action to drive best in class communications.
Social Media Essentials
Featured Tools
MOMENTS OF INFLUENCE™
(MOI) helps brands of any size identify the most influential media and individuals to their brand. Marketers use these findings to optimize engagement and drive sales.
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RIPPLE EFFECT™
Ideal for brands wanting to measure the afterlife and overall reach of a campaign. Use this tool to find out which influentials keep your influence flowing.
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NEWS STREAM®
Companies of any size looking to boost content publishing and performance will benefit from our News Stream® methodology.
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WE twendz pro™
When combined with our expert advice, this tool helps organizations and individuals optimize Twitter impact by finding top influencers, building influence campaigns and measuring success.
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