Alliance with Kinetics to deliver integrated, comprehensive Greater China service
HONG KONG — September 25, 2008 — Multi-service global public relations agency Waggener Edstrom Worldwide (WE) today announced Taipei-based Kinetics Communications as the latest member of its growing WE Global Alliance program.
Kinetics is a part of Taiwan's largest PR consulting Group, the Elite PR Group (EPR), with a staff close to 200 employees. Partnering with Kinetics helps WE optimize the resources it can gather from the Elite PR Group, which would in turn provide WE with a broader reach across a variety of industries in Taiwan, including technology, healthcare, consumer and finance. The alliance also allows both agencies to offer seamless, top quality standard public relations services, and helps broaden their service to the Greater China Region.
"The Greater China Region is coming into its own as a market," says David Ko, executive vice president, Asia Pacific, Waggener Edstrom Worldwide. "Clients are increasingly requesting programs that communicate their innovations to a Greater China audience. While we already have an established presence in Hong Kong and mainland China, we were looking for the right partner in Taiwan to bolster our ability to meet this emerging need. We found that partner in Kinetics.
"Kinetics belongs to one of the most influential public relations groups in Taiwan. It has a portfolio of diverse clients and industries, deep market penetration, and strengths in both traditional and non-traditional media strategies. With the Kinetics team in our alliance, we now have a group of PR-savvy professionals to help drive business success for our clients in the region."
"Kinetics Communications is very impressed with Waggener Edstrom's intense commitment to service, strategic thinking and insightful approach to public relations and communications," said Ann Chen, Vice President of Kinetics Communications. "Being a member of the WE Global Alliance will help us deliver localized PR services to clients as well as integrated consulting on an international scale, while providing global clients with a unified message service."
The goal of the WE Global Alliance program is to create a community of like-minded independent agencies that deliver to clients a seamless and consistent agency experience around the world. The Alliance operates in many of today's fast-growing and emerging markets, including Australia (Buchan Consulting), India (Adfactors), Italy (Imageware), Japan (Actio, Inc.), Thailand and Vietnam (Vero PR), Spain (Ulled Comunicación), South Korea (Shout Communications), Russia (Rakours-PR), Latin America (The Jeffrey Group) and the Middle East (NettResults).
About Kinetics Communication Co. Ltd
Kinetics Communication Co. Ltd (KSPR), the eighth member company under the Elite PR Group umbrella of companies, specializes principally on Information & Communications Technology (ICT) industry inclusive of communications, telecommunications, networking, Internet, IT components & software and digital consumer electronics. The Elite PR Group (EPR), Taiwan's largest PR consultancy group with close to 200 employees, provides services to clients across a variety of industries in Taiwan, from technology to healthcare, consumer and finance. Kinetics' existing clients include NXP Semiconductors, Spansion, Ericsson, HTC, Chunghwa Telecom, EMC, Seednet , Pioneer and Jabra.
About Waggener Edstrom Worldwide
Waggener Edstrom Worldwide is a multiservice global public relations agency. Founded
in 1983 and independently owned, the agency was named PRWeek's Large Agency of the
Year for 2004, and European Technology Agency of the Year for 2008, Best Large Agency
to Work For in 2006 Best Agency to Work For in 2004 and by the Holmes Report. The
agency has over 800 employees, 16 offices around the world and six global practices - Corporate Communications, Consumer Marketing, Environment, Healthcare, Public Affairs and Technology. More information can be found at http://www.WaggenerEdstrom.com.
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Waggener Edstrom and Innovation CommunicationsSM are either registered
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For more information, press only:
WE-US: Jennifer Casey, 503 443 7229, jcasey@waggeneredstrom.com
WE-APAC: Rachel Lee, +852.2578.2116, rlee@waggeneredstrom.com
